Our Story

Private Cellar is made up of a group of friends and wine lovers who share a wish to combine our deep knowledge of wine with a more friendly personal approach to customers. We work together in an old farmhouse, not in an impersonal office and there are only 14 of us, so we know each other well. We know every single one of our customers personally too – and they know us. We don’t have to send each other emails, we simply turn our heads left or right and talk to each other.

The company is young, by wine merchant standards and, remarkably for the wine trade, a majority of the shareholders and senior team are women, one of whom is our wine buyer and a Master of Wine. (Two more of us are studying hard for the prestigious MW qualification). Many of us had previously worked together in venerable firms where we served our wine apprenticeships and were soundly trained, so we were a well-honed team from the first day we started our business in 2005.

We offer all the access, services and facilities available from the biggest companies but here you get the best of both worlds – exceptional experience and connections with the best wine growers, new wines direct from the vineyards, storage of reserves and broking – plus the advantage of being personally advised by a highly motivated group of friends who genuinely want to provide you with wines that delight and surprise. Join in the conversation – we’d love to meet you.

To meet the individual members of the Private Cellar Team, visit our Team page.

Private Cellar Limited
57 High Street

T: 01353 721 999
E: orders@privatecellar.co.uk