Nominated Best British Independent Wine Merchant

Top wine writer, Jancis Robinson MW, has announced the results of her writing competition to find the best independent wine merchant in the world via her website Entries for the competition were received from the USA, Argentina, Canada, France, Italy, Switzerland, Luxembourg, the Netherlands, Ireland, Hong Kong, Singapore and Australia.

Private Cellar is delighted to be named as runner up against stiff competition and, as the winner – Chambers Street Wines – is based in New York, Private Cellar takes the crown as the British nation’s favourite independent wine merchant! Encouraged by the prize, a copy of the award winning Wine Grapes book, of which Jancis Robinson is an author, nominations were sent in by customers who have enjoyed not only our varied wine selection but also the excellent level of customer service that the Private Cellar team offers.
Writing about the “Indies”, Jancis Robins said “Life is not easy for them. They may be powered by massive enthusiasm for our favourite fermented fruit juice but they are arraigned against the combined forces of some giant conglomerates and retail behemoths plus, in many countries, logistical and practical nightmares that vary from the curse of the three-tier distribution system to punitive taxes and duties”.
Customers praised Private Cellar for the company’s honesty, “the versatile, personal nature of their business”, and the enjoyment that they get out of meeting with and buying wine from the team with one customer saying “it’s great to see such an enthusiastic team of colleagues so tuned in to their customers and to each other; a spirit that is often missing from larger companies today.” And Jancis even pointed out that, “some marriages aren't this good!” after reading a customer’s description of his and Private Cellar’s “relationship of trust, understanding and honesty”.
The accolade comes at a celebratory time for Private Cellar as we embark on our 10th Anniversary celebrations with the launch of our new wine list. If you would like a copy, please contact

September 2014